Creating Video On A Budget

Creating Video On A Budget

Creating Video On A Budget

making video has never been easier, and you don’t have to be a whizz kid to know how

You don’t have to have thousands of pounds to make a banging piece of video content – in fact, you already have the tools necessary.

If you’ve been paying attention to the marketing world over the past few years then you will have witnessed the meteoric rise of video content. In 2018, 63% of businesses said they were using video as part of their marketing strategy, with 83% saying that video marketing gives them a good ROI.

And the stats don’t end there. Research has found that a product video on a landing page can increase conversions by 80%, while you’re 53 times more likely to rank highly on SERPs if you have video embedded in your website.

Unfortunately, video has a bit of a reputation for being an expensive move. And while it can be, there are tons of tools and techie devices out there designed to make it easier for everyone to create video content than it has ever been before. Check out some of our tips for creating your own videos on a budget.

Prep is the key

Image result for video planning

When it comes to making video on a budget, preparation is the key. If you plan properly, and know what you need to achieve, then you’re less likely to end up going massively over budget, or massively past your deadline.

To start, decide what the point of the video is. Why are you making it? Is it to launch a new product, give a company update, or do you simply want to create a bit of buzz around the brand? Understanding this from the get-go will help you stay on track, and achieve your goals.

Next, make sure that your plan aligns with your brand voice. Branding makes all the difference; you want your videos to look like they come from you – even if they’re done on a budget. If you’re a lighthearted brand, then make sure the video tells that story. If you’re authoritative and knowledgeable, then the same applies.

Dror Ginzberg, CEO of online video creation platform Wochit, said: “As with any form of marketing, you need to define a clear brand style, or build upon your existing style. Is your video meant to be lighthearted and funny? If you don’t know, then your audience won’t know either.”

Top up on tools

If you want to make professional videos quickly and on a budget, there are a number of apps that can help you do just that. Clips and MoShow are two of our favourites.

MoShow is for Android and Apple, whereas Clips is for Apple users only, but both provide easy to use video editing software that can help you to create epic content. Even the most inexperienced videographers will be able to download the apps and create some interesting videos in a matter of minutes. MoShow, in particular, has a range of different templates, which means all you need to do is upload separate images or video clips, add text, filters or stickers, and hit download.

Don’t believe us? Give it a try and let us know what you make! It’s as easy as a Sunday morning, and just as satisfying.

Getting equipment

The wonderful thing about creating videos is that most people have smartphones with perfectly good cameras sitting in their pockets at all times. Tasnim Bhuiyan, head of social content for RYOT UK and Tumblr, said: “Some of the most viral pieces on the web have come from a shaky phone camera, simply documenting a funny moment or a touching, authentic interaction. The main question every video maker has to ask is “why would anyone share this?’”

If you do want to give your videos a bit more of a professional shine however, splashing out on some basic lighting and sound equipment can be a great investment. Costs for this can be in the double digits, though, so if all else fails, use nature’s best lighting source. No, not Jason Statham’s forehead. The sun.

Get resourceful

Image result for filming

Once you’ve topped up on tools and equipment, see what you can get for free. After all, who doesn’t love getting something for free?

Depending on the style of your video and what you want to achieve, you could scour the local area for locations, or rope in friends, family members or colleagues to make their acting debut and save you hiring people.

Want to learn more?

If you want a little more help and advice making awesome content, then we have a great training course at Giant Campus which helps do exactly that. Check out the details about ‘Making Creative Content’ on our website and get in touch if you want to find out more.

Ben Hawkes

Ben Hawkes

Digital Creative

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

Verify your Facebook: getting the grey tick

Verify your Facebook: getting the grey tick

Verify Your Facebook: Getting The Grey Tick

it’s just as cool as the blue tick… honest!

A blue tick on any social media platform is a sought after form of verification, but for now, why not just verify your Facebook with a grey one?

Launched in 2013, the Facebook Verification allows for people and local businesses to showcase their authenticity to the rest of the Facebook universe. But getting a blue tick can be a bit of a challenge and is mostly limited to public figures, celebs, media companies, and big boy brands. So, the grey tick was introduced too, making it easier than ever for local business pages to be part of the ticky crew.

It’s really simple to do, so let’s go in 5 steps:

1.) On your Facebook business page, click on Settings at the top of the Page
2.) Click General and then Page Verification
3.) Click Verify this Page and then get started
4.) Enter a publically listed phone number for your business, your country, and language
5.) Now choose to confirm by allowing Facebook to call you with a verification code or choose to verify with documents instead

It can take anywhere from 48 hours to a week to receive a response from Facebook regarding your grey tick, so sit back and wait patiently. It can take a lot longer to hear back about a blue one, so you’re already winning really… maybe.

Are there any benefits or is it all just for show?

The clue’s in the name really… it verifies you. Proves to others that you’re the real deal, a trusted source, a cool kid. So the first benefit is the trust levels potential customers will have when finding your profile, will excel ever so slightly.

It brings you a bit of a ‘proud face’ moment when you see it, so that’s worth it…

No, but really, it boosts the credibility of your business and clients are going to know you take your social media game seriously. We host social media themed workshops, so it would be awkward if we weren’t verified (we are btw).

And lastly, if those points and the general appeal of a shiny(ish) badge haven’t appealed to your social senses, verified pages do rank higher on Facebook’s Graph Search and Google search results.

I’ve been rejected, my life sucks…

If Facebook rejected your verification there could be a number of reasons, but most likely a quick revamp of your Page will help. You want to ensure it’s as full and fleshed-out as it can be; hosting as much information as possible to make you seem credible. For example, add publications/important links to your “Impressum” section, encourage users to leave reviews and feedback and, if none of that helps, try reaching out to Facebook’s support for more information on your rejection.

Go forth and tick!

So, we wish you luck on your adventure into the land of the Grey tick, we hope you’re successful. If you’d like to learn more about social media then we recommend the following blog and workshop:

Amber Vellacott

Amber Vellacott

Content Marketing Lead

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!
How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

Digital Marketing for Startups

Digital Marketing for Startups

Startups Getting Digital

How digital marketing can help startups succeed!

So, you’ve made the big leap and have created your own startup. Congrats! Let’s be real for a second though – getting your business off the ground can take a lot of investment, both in terms of time and money. We should know – even Giant Campus was a startyup at one point!

There are some aspects which are vital for an effective startup. Well managed finances and a product/service that meets people’s demands are a given when you want to get your brand out there. However, you’ll be glad to hear there are ways to help make the whole process easier, thanks to the magic of digital marketing.

“Digital marketing? Doesn’t that just mean creating a website and having one of those Facebook thingies?” we hear you cry. But oh no – it’s so much more, and it can do a whole lot more for your startup.

Take our hand as we guide you through the wonders of digital marketing, and how they can help your startup hit the ground running.

Search engine optimisation (SEO)

Ever wondered how search engines like Google seem to show you the best websites for what you’re looking for? It’s not magic, it’s algorithms. Lots and lots of complicated algorithms that help Google and the like decide if your website is a good fit for what a user Is looking for.

You don’t need to understand the technical aspects of how these algorithms work (phew), but you do need to know what they look for when deciding what makes a good website. That’s because having this knowledge can help get your startup’s own site to rank on that all-important front page of Google.

Why is the first page so important? Well, think about it – when was the last time you looked beyond the first page of Google for something? Research shows the first page of search results receive almost 95% of web traffic, meaning if your startup isn’t sitting there, the majority of people are simply not going to see what you’re offering.

SEO for startups

Unfortunately, the exact intricacies of search engine algorithms are a closely guarded secret. On the flip side, digital marketers have done enough research over the years to have a pretty good idea of what search engines look for when deciding if a website is a suitable match or not.

The keywords used, meta descriptions, the layout of your website, how fast your website loads and the number of high-quality backlinks are just a few of the things that can impact your startup’s ranking in search engines. It can take a bit of work, but it’s a surefire way to get people looking at your website.

Pay per click (PPC)

Ever noticed those links to sites on Google that sit above the normal search results on the page? Those are PPC ads, and they’re a great way to get your startup noticed and drive traffic to your site.

Unlike SEO, PPC does require a bit of money to work. You set a budget, and everytime someone clicks on your ad you pay the host a set amount for the click – hence the name pay per click.

The higher your budget, and the more you’re willing to pay per click can help ensure your ad sits at the top instead of your competitors. But don’t think you can win everything just by throwing money around. PPC ads are also ranked depending on how relevant the ad actually is to its audience. In Google, for example, each ad is given a rating between 1-10, known as a Quality Score. You can put as much money behind an ad as you want, but if it has a poor Quality Score it will almost certainly rank lower than a competitor with a higher score.

Google Display Network

“But what about all those ads I see on websites, how do I get my own ads to appear there?” Good question! Ads displayed on websites can appear through what is known as the Google Display Network; a collection of millions of websites that businesses can use to place their ads.

This form of PPC is also a great way to drive traffic because you can place your ads on specific websites that are related to what you’re trying to sell. For example, if you run a website that sells coffee, you could place an ad for your shop on a coffee blog, to be sure that people who see your ad are likely coffee enthusiasts themselves.

What’s more, if you owned a physical coffee shop as well, you could make your ad only appear to people who live in the area, to entice them to come and visit. How cool is that?

Social media

Facebook, Twitter, Instagram, LinkedIn… they likely need no introduction. The current kings of social media aren’t going anywhere, which is good news for businesses looking to use them to help promote their startup.

There’s no excuse not to be on social media these days. They’re easy to set up and provide access to an audience in their billions. That’s a lot of people. But that also means there’s a lot of competition too.

To get your startup to stand out on social media, you need to be putting out relevant and interesting posts that people are going to want to see.

That means more than just shoving your newest product or service down people’s throats at any given chance. Promoting conversations, sharing helpful original content, and interacting with users can help establish your startup as a brand that cares for its customers, rather than one simply looking to make a quick sale.

Content marketing

In the digital marketing world, content really is king. If you’re able to put out great original content on your site, you can not only bring people to your site – but keep them coming back for more.

Crafting content can be difficult at times, and there’s certainly an art to it, but don’t let that discourage you from giving it a shot. One thing to bear in mind is that you want to try and write something that will help solve a problem faced by a potential customer, giving them valuable information that can make their life easier. If you can help solve someone’s issue, they will be more likely to trust you and your brand – which in turn can help secure that all important sale.

A quick bit of advice, if you’re looking to make content that’ll help customers and drive traffic to your site, then why not use Answer The Public, a tool that will suggest content ideas based on what people are searching for themed to your product or service.

You can do it!

So yes, there’s a lot of things to think about and get stuck into within the digital world, but you’re not alone. Doing it for yourself as a startup is a great way to get things off the ground, and then one day you’ll be able to afford an agency to do it for you if that’s what you want. But for now, upskill yourself and your team.

Our digital marketing courses and workshops are a great way to get started, as well as providing ongoing support after your session so you never have to be stuck on something technical.

All of those things mentioned above, we’ve got a course for. And if you want something super tailored to your business goals and objectives, then we’re happy to build a course around you in a bespoke kinda way.

Check out our digital marketing workshops or get in touch to see what we can do for you to help your startup make the most of digital marketing.

Amber Vellacott

Amber Vellacott

Content Marketing Lead

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!
How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

WTF is PPC?!

WTF is PPC?!

WTF is PPC?!

it really does do what it says on the tin…

The world is full of abbreviations, and it’s easy to get FOMO when it feels like they’re being kept on the DL.

The marketing world is, OFC, full of its own vocab of abbreviations – from CPC and PPC to GTM, UTM, and SEO – but there’s no reason to get overwhelmed, we’re here to help.

You’ve probably guessed by the title of this blog that we’re going to be focusing on one particular abbreviation today – PPC. When it comes to the digital marketing foundations you’ll probably want to put in place for your online presence, PPC forms a core part – the paid part.

PPC, which stands for pay-per-click, is a form of paid search marketing which allows people to advertise in the sponsored listings of the SERPs search engine results pages). At its core, PPC works by accruing costs based on how many times an ad is clicked on. Someone clicks on the ad, and you get charged. No clicks, no charge.

PPC can be a great tool for getting the message out there about a brand or product in an almost instantaneous way, and if you’re lucky enough to find low CPC (cost-per-click) then you can see great ROI (return on investment). However, it’s not always that simple.

How does it work?

PPC works based on relevance, allowing you to show a targeted ad when someone searches for something specific – whether that’s a product or service. For example, if someone searches for ‘red high heels’, and that’s your speciality, you can show an ad that will appeal to a person currently on the hunt for the perfect pair of red heels.

Most PPC ads, shown through Google, Display Network and Search Partner sites, are run through AdWords – Google’s ad system. Businesses of all shapes and sizes can use AdWords to create, optimise and run ad campaigns, setting a budget to pay for when someone clicks on the ad. You can also run PPC ads through the Bing Ads platform if you want to appear on the Bing and Yahoo search engines; while seen as less popular, experts say that Bing Ads can be less competitive and offer cheaper CPCs, meaning they shouldn’t necessarily be ruled out.

The pros of PPC

PPC has a lot of pros if you’re doing it right. One of the most appealing factors for people who choose to go down the PPC route is the speed with which it has an impact. PPC is, quite simply, the fastest way to get to the top of the SERPs and get your brand out there. But that comes at a price.

Some industry experts say that, for the best chance of acquiring that all-important click through to your landing page, you need to appear in the top five results on the SERPs. With organic results being notoriously difficult to crack, and slow to see progress, paying to appear in the ads at the top of the results page is a surefire way to get in front of your customers – quickly.

The cons of PPC

As we mentioned though, this does come at a cost, meaning that it can prevent smaller businesses or start-ups without the budget from getting involved.

Plus, even if you do have the cash to splash, it doesn’t necessarily mean that you’re going to be winning at life. Depending on the industry that you’re in, it can be really competitive – with multiple businesses bidding for the top spot on the same terms. This means that staying on top of account maintenance and making little tweaks is key for keeping the conversions coming and the costs down.

If you are competing for the top spot with another business, then the ad platform will look at factors other than how much you’re willing to pay. Commonly, this includes Quality Score, which is when your ad is given a score out of 10 based on relevance, how good the landing page is, and click-through-rate (CTR). The platform may also take into account Ad Extensions, which can improve a user’s experience, and therefore be more preferable.

IDK, do I need it?

So, should you invest in PPC? Well, that depends. If you’ve got a little bit of budget and some time to commit to maintaining and optimising your ad account, then PPC can be a great way to make a big impact fast. But that doesn’t mean it’s your only option on the road to success.

Now you can no longer thing WTF?! To PPC. You’re an expert baby! But if you’re still thinking WTF?! To UTM and ToV then we’ve got you covered

Check out our recent blog where we let organic and paid search battle it out to see who gets the crown – spoiler alert, no one did.

Want to know more about PPC? We can help with that, too. Our Intro to PPC course is all about the theory behind PPC, as well as how you can set it up and start running your own campaigns like a pro. Check it out. YOLO.

Amber Vellacott

Amber Vellacott

Content Marketing Lead

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!
How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

Optimise your webpage

Optimise your webpage

Optimising Your Website For Search Engines

pimping your webpages for the benefit of search engines such as Google and Bing

Got a super sexy webpage taht’s not getting the traffic it deserves? Poor webpage 

Sometimes it just needs a helping hand to make it that bit more appealing to a search engine, and we’re here to help you pimp your page.

Known as on-page optimisation, there are changes you can make to your websites individual pages that can help search engines understand what it is you’re trying to say. It’s like texting each other with no context and hoping the other one gets it. (Spoiler alert, no one ever gets it!)

The things we’re going to quickly cover in this blog are; meta tags and title, headings and the page copy. Let’s break them down so you can help each webpage smooth talk a search engine.

Meta tags and title

These two things, you’ll never see on the page unless you were looking at the code (don’t, it’s scary!). Essentially, they’re embedded messages that’ll help the search engine determine what is on the webpage.

The title and the meta description are the bits you see on a search engine results page, quite literally the title of the page and the little description that lets you know what sort of thing you’re going to find on the page.

If you were selling digital marketing training, you’d want to make sure the phrase ‘digital marketing training’ is in both the title and description, placing it within the copy to make it fit and describe what the page is about.

The title should be short, sweet and to the point. Use the description to explain what the page is about. The description should be able two short sentences/150 characters and reinforce the title by using the keyword/phrase again – in this instance, ‘digital marketing training’.

Considering these are the things that appear in the search engine results pages, you need to consider both Googles algorithm AND the way a searcher will see/read/digest the result. Don’t just keyword stuff in the title, remember it’s got to draw in a potential customer.

excited new girl GIF

Headings and copy

Let’s start by remembering that primarily, you’re writing for people. Keyword/phrase stuffing into the copy of your webpage in an attempt to make search engines understand what it’s about won’t work! They’ll find you a bit clingy, not so cool anymore, and mark you as spam. Website traffic will see it as an instant turn-off, not really wanting to investigate further due to your obsessive use of the word/phrase.

A great rule of thumb would be to stick between two to five mentions of your keyword, dependant on the length of the copy of course. Length of your copy is subjective and varies depending on the business, product, and intention – but no one likes a mass of text!

To maximise the value and relevancy of your individual webpage, you should include your keywords/phrases in <H1> heading tags. Using title tags is a great way to provide a page hierarchy for search engines and also a great way to break up the copy of your page, provide structure and make it easier to digest for website visitors. It’s kinda like the bigger it is, the more Google wants to look at it…

There’s no limit on the amount of <H1> headings you can have on your page, Google said so. That sounds super appealing from an SEO point of view, yeah. But it won’t look nice to the user, will it? And remember, they’re your primary audience!

google GIF

Introducing elements into your webpage to make it all that more appealing to search engines will involve you using a little bit of creativity. That caring touch that everyone can enjoy, mixed with the important bits that Google desires of your webpage.

It’s easy peasy to pimp your page and make search engines like them. Let us know how you get on but if you have any other questions, pop us a message on Twitter or Facebook.

Want to learn more? Check out our WTF?! series.

Amber Vellacott

Amber Vellacott

Content Marketing Lead

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!
How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...