BrewDog – Causing a stir

BrewDog – Causing a stir

BrewDog Causing A Social Media Stir

how hopping on a trend can attract attention online

BrewDog caused a stir on social media this week.

This week see BrewDog relaunch their famous Punk IPA as Pink IPA. 

In this blog, we take a look at the marketing impact of this campaign, and the reaction it has faced on social media since.

We’ve all been down the pub when someone that strikes up that conversation. You’ve had a couple to drink, and someone gets all philosophical. Dave suddenly thinks he can solve world hunger, and explains (between a mouthful of half chomped crisps and the cheapest ale he can get his hands on) that “the problem with today’s society is that there’s no community anymore”.

BrewDog

@BrewDog

We’ve created a beer for girls. And it’s pink. Because women only like pink and glitter, right?

????‍♀️

Lets show that enough is enough with stereotypes.

View image on Twitter
823 people are talking about this

 

 

We all know a Dave.

BrewDog is today’s Dave, and Dave isn’t just drinking in the pub, he’s running the damn thing. But why is this a bad thing?

ICYMI, ahead of International Women’s Day on Thursday, BrewDog has announced that for the next four weeks it’s rebranded its Punk IPA as Pink IPA – “Taking Aim at the Gender Pay Gap”. Not only will they sell the delicious nectar of the Gods (I’m assuming; I’ve never tasted it…) for 20% less for those identifying as women – tackling two current issues at once – but they’re also donating 20% of the proceeds to the Women’s Engineering Society and 9to5.

They’ve put a shot across the bows, and people have sat up and taken notice. The office this morning has been buzzing with conversation, with comments from “That’s hilarious”, and “Dammit, we can’t buy it online!”, to “That’s going to ruffle a few feathers”, and “But why does it have to be pink??”. And our office isn’t the only one.

That’s going to ruffle a few feathers

Twitter is alive with comments on both sides of the fence. Everyone seems to agree that something needs to be done, but the execution is up for debate. Is it sexist to use sexist advertisement to beat sexism? While BrewDog claims to have released the Pink IPA satirically, could it have been done without the “Pink Beer for Girls” slant? Yes – it’s going to be cheaper for women – and yes, money is being donated to women’s charities; but why couldn’t they do this without all the hoo-ha?

BrewDog

@BrewDog

Well, that escalated quickly…https://bit.ly/pink-again 

View image on Twitter
241 people are talking about this

 

 

If you’re a regular follower of us at Giant Campus, or just have a bit of knowledge around brand engagement, the answer will come as no surprise:

Because. It’s. Marketing.

For goodness sakes, people.

In this case, by causing a stir, it serves multiple purposes.

 1. It’s getting the issues out there. We’re all aware on some level of the gender inequalities. In this case, it’s the gender pay gap. By serving beer in a pink label, appealing to women who “only like pink and glitter, right?”, it’s starting the conversation again. It’s tapping into society’s feelings and making sure the issues aren’t just washed away with a cold brew of amber coloured goodness. 

 

2. It’s helping a good cause. Ok, this one is obvious. They’re giving discounts to women AND donating to women-lead initiatives. On top of that, with everyone talking about it, you just know sales are going to skyrocket. More sales = more money. More money = higher donations. Although, it would be stupid of them not to give some of it away, especially considering everything’s in goddamn pink…. 

3. It’s boosting brand engagement. All publicity is (arguably) good publicity. And as far as marketing campaigns go, this one is a doozy. Have you Googled it? Pages of articles, all of which have an opinion, thousands of comments or shares or tweets – I mean, seriously. When Doritos announced a “crunch-free” crisp to appeal to women (we all know that women need to keep quiet in order to be a lady…), there was all of the engagement, none of the support. What BrewDog have done is create an open forum for discussion, set themselves up for an increase in sales, donated money to worthy causes, and increased their brand engagement. One label change and a couple of pages on their website, and the world has gone crazy over it.

Okay, yes – the pink label and “beer for girls” is a little demeaning if you take it that way. But take it as the joke it’s intended, and it shows you how good marketing can not just boost engagement and sales, but it can get the conversation started. Of course I’ve heard of BrewDog, but strangely this is the first time I’ve actually wanted to try their products.

I really hope the taste doesn’t disappoint after all of this.

To see the full reaction take a look at the BBC news article or check out what BrewDog have to say for themselves.

Danny Windsor

Danny Windsor

Brand & Marketing Manager

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

We Love Your Social

We Love Your Social

We Love Your Social

We LOVE those who do social media marketing well – so we’ve celebrated you pro’s!

Happy Valentines Day From us here at Giant Campus.

Today we are feeling the love more than ever before. It could be down to the commercialisation of romance, or perhaps because today is a good reminder for you to show appreciation for the things you love in life.

Here at Giant Campus we love social media. And we really really mean that. We think if you don’t love it, it is very obvious. So many businesses ask us how they can get more engagement, and the answer is always the same “Be more engaging”.

When you have a passion for something you want to learn new things, you want to test new ways of doing something, and you want to do something to be proud of. Are you proud of the content you post on social media?

Because we spend a lot of time on social media we have a fairly good idea on who is doing it properly. Who is faking it, and who doesn’t give a damn. Who uses automation, who is spammy and who tries to trick us with click bait. Don’t get us wrong, these techniques can help you build up a following (sometimes), but as the social media networks wise up, they are starting to stamp out more and more ‘tricks’ that businesses rely on. Get ahead of the curve before everyone else does.

We love YOUR social

So we thought on today of all days we needed to celebrate those businesses going the extra mile.

We have posted out thirty unique valentines day cards to those people responsible for those social media accounts that we love so much. It’s not an exaggeration to state that we would so double tap you! If you received one of our cards we would love it if you shared it. Show the world how unique you are and how much your efforts have been valued.

We love OUR Social

Over the last 12 months we have taken a new approach to our social media, and we hope you have noticed. Simply scroll through any of our feeds and you will see how the content we publish is uniquely ours. No faking, no hacking, no cheating, no spamming. Just honest social media.

So with that in mind, and in order to spread the love, we put together our promise to you. Think of it as our very own social media mantra.

The Mantra

Thou shan’t turn a digital cheek to any of these commandments, if thou doth, thou shall be cursed for all eternity with a rubbish online presence and a lack of genuine engagement.

10 commandments of social media as followed by Giant Campus: we, the bestowed owners of the Giant Campus social media will endeavour to abide by the following:

  1. Thou shan’t post on Twitter without an accompanying image/graphic/video (they cost nothing! …sometimes)
  2. Thou shan’t spam others timelines with blogs not written by them (especially when you can write it yourself!)
  3. Thou shan’t follow with the intent to unfollow soon after, in an attempt to ‘grow a following’
  4. Thou shan’t tag in businesses or accounts to posts and images that hold no relevance to them in an attempt to get in front of their following
  5. Thou shan’t engage with other members of the social universe without meaningful and genuine comment
  6. Thou shan’t rely on scheduled posts to replace adhoc, reactive ones entirely
  7. Thou shan’t use Instagram in a salesy manner (it’s neither the time, nor the place!)
  8. Thou shall produce a mix of content types to appeal to many different people
  9. Thou shall align all social media activity to larger Giant Campus business goals
  10. Thou shall use every platform differently

We feel this give us great base to build our social media standing. We don’t like terms like ‘hacking’ or ‘cheats’. We believe in genuine, unique content built to engage, enthuse and educate you lovely lovely people.

Happy Valentine’s Day!

Now get on our timeline, like, share and always double tap us.

Danny Windsor

Danny Windsor

Head Boy

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

But, I can’t even draw?

But, I can’t even draw?

But, I Can’t Even Draw?

why creativity goes beyond artistic ability

Creativity. It’s a funny old word, isn’t it?

I remember being fifteen and getting ready to take my GCSEs. A select few of us were called off the playground and into a meeting at lunch time. How annoying when I have a goal to keep for my team! But me and my fellow odd-bods turned up at the meeting to be met by the head of Maths and Physics. Odd it seemed. The message was clear:

You won’t achieve anything with Art or Drama, so you are wasting one of your GCSE choices. Instead, we are encouraging you to do more ‘traditional’ subjects. You won’t get anywhere with art…. let me repeat that… you won’t get ANYWHERE with art.

This meeting stands out in my memory. The rest of my puppy fat memories have slowly ebbed away to be replaced by serious, important work and fatherly knowledge, but that meeting echoes about my brain. Why?

For the record I ignored what those teachers said and I’m really glad I did.

It wasn’t just my teachers, I heard it from my friends too. “What are you going to be when you’re older? An artist?” they scoffed. It did, annoyingly, lead me to question exactly what I would do with fine art in the future.

So why was life like that for a young creative? And how many other young creatives have led a frustrated work life because they didn’t follow their dreams?

I’m often labeled as a ‘creative person’, but this sits uneasy with me as I feel that everyone is creative, or that a creative label adds pressure. It’s like being introduced as the funny friend, “go on… tell us a joke”… PRESSURE!

The problem is we like to pigeon hole people, but everyone needs their little box. This essentially means you grow up thinking you are either analytical, organisational or creative and artistic. This can be dangerous. By denying your basic instinct to create, we limit ourselves to a world of possible careers and choices.

How many other people class themselves as ‘not creative’ because they don’t practically demonstrate it through the use of an artistic skill (which, for the record, take as much practice as any other skill. No-one comes out the womb being able to draw).

I spent years learning the artistic process that I demonstrate today, because intrinsically I want to explore different ways to do things, and this is often easier to achieve from a blank slate. Not everyone applies their creativity this way. Some of the most creative people I know would be classed as ‘analytical’ instead of ‘creative’. Take our head of data, Chris, as an example. He knows his stuff. If you have a question about data or website tracking then he is your man. But what makes Chris stand out amongst his peers, is that he applies his technical knowledge and creatively uses that to solve problems. And that is all creativity is. The ability to see something from a different perspective. To deconstruct it and to come up with new solutions. To think about a problem the other way round and, therefore, find creative solutions quicker than the so called ‘non-creatives’.

It’s clear to me that creativity isn’t as simple as being able to draw. If you have never practiced drawing then I would be surprised if you could draw naturally. Tell me any other skills that require no practice and I’ll introduce you to my friend, the flying pig.

Right now I am sitting in the ball pit at work, listening to 90’s guitar music on my noise canceling headphones, drowning out the noises around me so I can focus on what it is I want to say. Creativity needs the right environment to flourish, as well as intent to push boundaries, whether that’s through the power of paint on a canvas, or words in a blog. Even the tasks that I think of as boring and mundane, are achieved by applying an upside down way of thinking, and that’s the key. Everyone is capable of thinking about things differently. To some it comes more naturally, and by naturally I mean through years of practice.

Problem solving is a skill that isn’t going anywhere. You can’t automate it or outsource it like you can traditional subjects. If you want an accountant then use ebooks. Looking for someone to draw up a last will and testament? There’s an app for that.

My maths and physics teachers were wrong. Infact, as the world spins faster and faster into the digital age, the ability to think as humans do (creatively) will become the skill of choice amongst employers. Technical skills can be taught easily enough, but for innovation, to progress the world and to make change, creativity is the only thing that sets us apart. And that cannot be automated or replaced with AI.

So, my message is clear, whether you think you can draw or not, we all have the potential to use the grey matter in our heads to approach a subject, life difficulty or problem from a different perspective. To look at the objective and to challenge the norms. Don’t discount the levels of creativity inside you, instead, find your own practices that help bring the right side of your brain to the attention of others.

By hook or by crook my fine art degree has led me to an organisation that utilises everything I have to offer. I head up a team of creatives who are responsible for not only producing creative content, but for finding solutions and approaches to things that other people haven’t even considered. It’s nice to know teachers are wrong sometimes.


For tips on how to improve your own creativity or the creativity of your teams, check out the SGM blog on implementing creativity.

Let me know what you think in the comments below.

(My wireless headphones just died…. Instant creative block.)

Danny Windsor

Danny Windsor

Brand & Marketing - Head Boy

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

President Trump – The Lost Tweets

President Trump – The Lost Tweets

President Trump – The Lost Tweets

11 minutes that the world missed out on in 2017!

“Sorry, that page doesn’t exist”

On Thursday evening US President Donald Trump’s Twitter account vanished from our screens in a mysterious attack on the Presidents freedom of speech (or just his twitter account).

According to the BBC, ‘An employee deactivated the @realdonaldtrump account… it had been their last day on the job.’

Whilst his account was down, the world, including his 41.7 million followers, missed out on hearing what Mr Trump has had to say, but worry not! We have managed to get our hands on Trump’s lost tweets that never got to see the light of day.

Check them out below to see what the President had to say during the lost 11 minutes:

Trump’s lost Tweets

The latest incident has sparked debate about the security of the President’s account, given the potential consequences of posts falsely attributed to Mr Trump being published. This should also highlight to anyone online the importance of making sure your website and social media is secure and protected.

Here are our top 5 Tips for securing your social media

1.Create a difficult-to-guess password for each social account

We know this is easier said than done, try avoid using personal information such as birthdays, family or pet names, numbers in a pattern, and especially the word “password”. Mix up your lower case and capital letters, numbers and punctuation. If this is too complex to remember, store it in a password manager. Once you’ve got your password, we know you’d like to re-use it everywhere, but don’t!

2. Two-factor authentication

The big social media networks such as Facebook, Twitter and YouTube or Google+ support two-step authentication. Besides your username and password, you have to enter a one-time password that gets sent as a short message to your mobile device paired with your account. Even if your username and password leak out.

3. Constantly review your account activity

Many social networks send notifications when your account is logged into from a new device when account information is changed or when multiple failed logins are detected. These notifications are sent via e-mail or text, depending on your preferences. Keep an eye out as any these alerts are the first telltale signs that somebody is attempting to get in.

4. Be mindful of what you click

Clicking links in phishing emails might be the first point of entry for many hackers and scammers. Protect yourself by not clicking on links you are not familiar with.

5. Review apps and browser add-ons

You may have granted third-party applications, such as online games, access to your feed so they can update your friends. Some applications can read your profile and post on your behalf. Remove access to applications that you longer use.

Don’t be like Donald, protect your social media!

Danny Windsor

Danny Windsor

Head Boy

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...

7 Free Apps to Help You Beat Stress

7 Free Apps to Help You Beat Stress

7 Free Apps To Help You Beat Stress

using technology to improve your mental wellbeing

Stress means different things to different people. We get that, but in this world of ever-growing connectivity, digital doesn’t have to be the bad guy.

We have put together some of the best Apps on the market to help you reduce or at least try to manage some of the stresses in your life.

We are not recommending you purely use apps of course, there are many ways to find help for stress. Counselling, massage, or exercise, for instance, are all great ways to keep the mind healthy.

There are apps now for almost any kind of stress therapy, be it meditation, mindfulness breathing, cognitive behaviour therapy, relaxation techniques, colouring in, or online therapy chat services.

The guys and gals here at Giant Towers have put together a list containing 7 of our favourite apps that are designed to help improve your mental health.

1. Headspace

HeadspaceHeadspace

Headspace is a comprehensive meditation app with guided and unguided meditations to help you through all phases of your life. It uses a UK narration (which is great if you find the USA style of motivation a little off-putting) The free app offers ten sessions, some lovely animated content with extra content available if you love it and want to subscribe.

 

2. Stop, Breathe & Think

stop breathe think-min

Stop, Breathe & Think aims to give you exactly what it says in the title. The chance, and skills, to stop everything. Just breathe, and think. Sometimes that is all we need. The guided meditations cover a range of goals and are built to help you take some time out and concentrate on yourself.

3. Calm

calmapp1resize-mincalmapp2resize-mincalmapp3resize-min

It should come as no surprise that Calm is designed to help you be calm, shocking right? With beautiful backgrounds that you can stare at for ages, and a range of meditations, Calm provides a space for you to get away from it all without having to go anywhere. Perfect for those hectic days in the office.

 

4. Happify

happify1happify2happify3

Happify is all about positive psychology, mindfulness and cognitive behavioural therapy. As the name suggests, Happify’s number one goal is to help us all feel happier and more emotionally fulfilled, and who wouldn’t want that right?

 

5. Pacifica

pacifica1pacifica2pacifica3

Pacifica is based on cognitive behavioural therapy and meditation, it has some great benefits like, tracking your mood and your health, daily goals and a thought diary. Pacifica is great for both stress and anxiety.

 

6. Mindshift

mindshift1mindshift2mindshift3

Mental health issues can affect people of all ages, ability and position in life, so having a resource like Mindshift is fantastic. Designed primarily for teens and young adults, Mindshift focuses on issues that cause stress and anxiety within that specific age group.

 

7. Colorfy

colorfy1colorfy2colorfy3

So this isn’t new, but squeezing into an app is a great idea for those on the move. The mindfulness colouring book has become digital! Colorfy provides flowing and relaxing shapes and patterns for you to colour, allowing you time out from the hustle and bustle of everyday life. Here at Giant Towers we love a bit of colouring to calm the mind.

The Apps we have looked at here are a great at helping you self-manage the stresses of life. However, be sure not to use them as a substitution to speaking to a healthcare professional. If you need to disconnect for a few minutes then these tools could be just for you.

Danny Windsor

Danny Windsor

Snr Brand & Marketing Manager

Follow us on social media for blog updates and more kick-ass learning content to grow your digital skills!
How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website (Facebook, LinkedIn & Google)

How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!How To Add Pixels To Your Website From Facebook, Google & LinkedIn making what seems crazy complicated, nice and easy!Adding tracking pixels...