Blog

Welcome to our blog

We’re a passionate bunch here at Giant Campus. That’s why we wanted to create somewhere where we could share our opinions on things that are going on in the world, from the latest digital marketing and data developments to changes in the big wide world of education.

Whether you’re browsing on the train to work, chilling on the sofa with a cuppa or having a cheeky read during your coffee break (don’t worry, we won’t tell anyone), here you can find all of our latest musings. Be sure to leave us a comment if you love, hate, agree, disagree with what we’re saying, we always love to hear from people!

Using social media for customer service

Using social media for customer service

There is no denying that social media has changed the way we interact with businesses online a great deal. So why are so many leading brands running...

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Making the most of LinkedIn for business

Making the most of LinkedIn for business

  Linkedin is one of the largest professional networks around, and with a growing user base of businesses and individuals around the world, there is plenty to get excited about...

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Creating video on a budget

Creating video on a budget

You don’t have to have thousands of pounds to make a banging piece of video content – in fact, you already have the tools...

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The 30th anniversary of the World Wide Web

The 30th anniversary of the World Wide Web

This week, the world wide web we have all come to love and hate in equal measure turned the big...

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The ultimate guide to social media style guidelines

The ultimate guide to social media style guidelines

With over 60 million active business pages on Facebook alone, it is clear that when it comes to standing out on social media, it requires a little more than just being active. With so much...

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What to do when a ‘rival’ imitates you

What to do when a ‘rival’ imitates you

In the world of business, there is always going to be someone out there doing something similar to...

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How infographics can help boost your social strategy

How infographics can help boost your social strategy

  The internet has a lot of information. Like a lot of it...

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How to engage with your customers online

How to engage with your customers online

Engaging with your customers while online is a crucial element to digital marketing. It can not only boost awareness of your brand but also encourage repeat business from existing customers...

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What are memes and can they help my online presence?

What are memes and can they help my online presence?

Have you ever seen those funny pictures or videos on social media that everyone seems to share? Ever wondered where on earth they come from, and how they seem to change every...

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Verify your Facebook: getting the grey tick

Verify your Facebook: getting the grey tick

A blue tick on any social media platform is a sought after form of verification, but for now, why not verify your Facebook with a grey...

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Digital Marketing for Startups

Digital Marketing for Startups

  So, you’ve made the big leap, and have created your own startup. Congrats! Let’s be real for a second though – getting your business off the ground can take a lot of investment, both...

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Top 7 ways to optimise your Instagram account

Top 7 ways to optimise your Instagram account

  So, you’ve got yourself a fancy Instagram account. But are you still struggling to get the engagement you want from it?...

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Looking back on a year in search

Looking back on a year in search

2018 is coming to an end and rather than get all soppy and emotional about what’s gone on, we’re going to look at all the weird things you Googled instead. The end of 2018 is fast...

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Using GIFs in business

Using GIFs in business

GIFs, JIFs, Graphic Interchangeable Formats… whatever you want to call them, they’ve become a permanent addition to the online world – and they’re here to...

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Elearning vs Classroom based learning

Elearning vs Classroom based learning

In our ever-evolving online world, it pays to know digital and how can you know these things if you don’t learn...

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Best tools for keyword research

Best tools for keyword research

Just as a picture is worth a thousand words, a keyword is worth a thousand...

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Transforming data into things you can do!

Transforming data into things you can do!

Numbers everywhere! Great, you’ve collected all the data, but now...

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WTF is PPC?!

WTF is PPC?!

The world is full of abbreviations, and it’s easy to get FOMO when it feels like they’re being kept on the...

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Organic vs Paid search – who comes out on top?

Organic vs Paid search – who comes out on top?

For businesses making their way in the modern world, getting to grips with online marketing has become essential. This means finding out ways to get your website in front of the right people at...

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How to create character personas for your business

How to create character personas for your business

Do you know your audience? You might think you do, but understanding your audience involves a lot more than simply knowing who might be interested in what you offer. Let’s define your...

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Optimise your webpage

Optimise your webpage

Got a super sexy webpage that’s not getting the traffic it deserves? Poor webpage...

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Getting to know YouTube Analytics

Getting to know YouTube Analytics

As the second largest search engine, YouTube is a platform that can offer great success to brands, businesses and individuals – that is, if you know what you’re doing with it. While it may...

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Wtf is a UTM?!

Wtf is a UTM?!

  Wtf is with all these three-letter names for things in marketing? Wtf is a UTM? Well if you want to learn how to accurately track how people got to your website, you’re gonna want to read...

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What is bounce rate, and why do I want it to be low?

What is bounce rate, and why do I want it to be low?

Usually, we want to log into Analytics and see our metrics nice and high. So, why is it that when we talk about bounce rate, the lower the better? It probably goes against human nature to believe...

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Zero to hero: how to set up Facebook & Instagram ads

Zero to hero: how to set up Facebook & Instagram ads

Intimidated by the hundreds of buttons and fiddly bits that appear when you go to set up and run a Facebook and Instagram...

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Social media: dark vs. light

Social media: dark vs. light

You’re much more likely to hear about the negatives of social media because that makes good news. But for every negative, there has to be a positive, right? The light and dark sides of social...

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What the f*ck is Tone of Voice?

What the f*ck is Tone of Voice?

“It’s not what you said, but how you said it!” Without meaning it to sound like a couple’s spat, this is just one of the ways we’d describe what ‘tone of voice’ really is...

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Optimising video content for Facebook

Optimising video content for Facebook

Video content is becoming more and more popular as the years go by, and no matter what platform you favour, video content is taking over. It’s no longer just the remit of sites like YouTube; now...

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Can the weather heat up your content marketing?

Can the weather heat up your content marketing?

“You can plan a pretty picnic, but you can’t predict the weather.” – so said Outkast, one of the greatest one (maybe two?) hit wonders of our generation. Now, the lyrical wordsmiths André...

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6 things to spice up your event photography

6 things to spice up your event photography

Fed up of photos of the backs of people’s heads or seeing cables trailing across the floor on your event photos? – Check out what GC Photographer Amy has to say and make the most of...

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