Blog

Welcome to our blog

We’re a passionate bunch here at Giant Campus. That’s why we wanted to create somewhere where we could share our opinions on things that are going on in the world, from the latest digital marketing and data developments to changes in the big wide world of education.

Whether you’re browsing on the train to work, chilling on the sofa with a cuppa or having a cheeky read during your coffee break (don’t worry, we won’t tell anyone), here you can find all of our latest musings. Be sure to leave us a comment if you love, hate, agree, disagree with what we’re saying, we always love to hear from people!

Using GIFs in business

Using GIFs in business

GIFs, JIFs, Graphic Interchangeable Formats… whatever you want to call them, they’ve become a permanent addition to the online world – and they’re here to...

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Best tools for keyword research

Best tools for keyword research

Just as a picture is worth a thousand words, a keyword is worth a thousand...

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Transforming data into things you can do!

Transforming data into things you can do!

Numbers everywhere! Great, you’ve collected all the data, but now...

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WTF is PPC?!

WTF is PPC?!

The world is full of abbreviations, and it’s easy to get FOMO when it feels like they’re being kept on the...

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Organic vs Paid search – who comes out on top?

Organic vs Paid search – who comes out on top?

For businesses making their way in the modern world, getting to grips with online marketing has become essential. This means finding out ways to get your website in front of the right people at...

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How to create character personas for your business

How to create character personas for your business

Do you know your audience? You might think you do, but understanding your audience involves a lot more than simply knowing who might be interested in what you offer. Let’s define your...

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Optimise your webpage

Optimise your webpage

Got a super sexy webpage that’s not getting the traffic it deserves? Poor webpage...

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Getting to know YouTube Analytics

Getting to know YouTube Analytics

As the second largest search engine, YouTube is a platform that can offer great success to brands, businesses and individuals – that is, if you know what you’re doing with it. While it may...

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Wtf is a UTM?!

Wtf is a UTM?!

  Wtf is with all these three-letter names for things in marketing? Wtf is a UTM? Well if you want to learn how to accurately track how people got to your website, you’re gonna want to read...

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What is bounce rate, and why do I want it to be low?

What is bounce rate, and why do I want it to be low?

Usually, we want to log into Analytics and see our metrics nice and high. So, why is it that when we talk about bounce rate, the lower the better? It probably goes against human nature to believe...

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Zero to hero: how to set up Facebook & Instagram ads

Zero to hero: how to set up Facebook & Instagram ads

Intimidated by the hundreds of buttons and fiddly bits that appear when you go to set up and run a Facebook and Instagram...

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Social media: dark vs. light

Social media: dark vs. light

You’re much more likely to hear about the negatives of social media because that makes good news. But for every negative, there has to be a positive, right? The light and dark sides of social...

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What the f*ck is Tone of Voice?

What the f*ck is Tone of Voice?

“It’s not what you said, but how you said it!” Without meaning it to sound like a couple’s spat, this is just one of the ways we’d describe what ‘tone of voice’ really is...

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Optimising video content for Facebook

Optimising video content for Facebook

Video content is becoming more and more popular as the years go by, and no matter what platform you favour, video content is taking over. It’s no longer just the remit of sites like YouTube; now...

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Can the weather heat up your content marketing?

Can the weather heat up your content marketing?

“You can plan a pretty picnic, but you can’t predict the weather.” – so said Outkast, one of the greatest one (maybe two?) hit wonders of our generation. Now, the lyrical wordsmiths André...

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6 things to spice up your event photography

6 things to spice up your event photography

Fed up of photos of the backs of people’s heads or seeing cables trailing across the floor on your event photos? – Check out what GC Photographer Amy has to say and make the most of...

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Using Your Image To Further Your Brand

Using Your Image To Further Your Brand

Is it possible to use your own image to help further propel your brand and add that oh so important personal touch? – spoiler alert – it...

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4 favourite features of iOS 12

4 favourite features of iOS 12

Apple took to the stage to deliver its WWDC at the beginning of the week where they explained loads of amazing new features coming in the next operating system update and we are SO EXCITED. There...

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Discoveries that shaped the digital world

Discoveries that shaped the digital world

Today is Loomis Day, a day that celebrates the life of a humble American dentist, who set in motion ideas that would eventually pave the way for everything from radio to wireless internet...

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Optimising your YouTube videos

Optimising your YouTube videos

We’ve all got caught up in the whirlwind adventure that is the suggested videos bar on YouTube. One after another after another… six hours later questioning your life choices. But how do you go...

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5 benefits of a digital education

5 benefits of a digital education

Digital skills, no matter what type, are the functional skills of the future and as massive advocates for digital education, we’re here to tell you why. If you develop a passion for education, you...

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Closing the digital skills gap

Closing the digital skills gap

Giant Campus was started with the intention of personally helping to close the digital skills gap identified by the UK Government in 2016. And, well, we reckon we’ve definitely assisted in...

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Stop using stock

Stop using stock

Visual imagery drives engagement, we’ve all heard this before. But you know what drives more engagement? Original content. Time to stop using stock and get...

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Stop trying to “cheat” social media  – a rant

Stop trying to “cheat” social media – a rant

  In today’s world, it seems you’re not a digital expert unless you’re spamming people’s feeds with automated posts that share “hacks & cheats” so everyone else can ‘master’ social...

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April fools that we kinda wish were real…

April fools that we kinda wish were real…

Every year April Fools get more and more ridiculous as they follow the somewhat crazy trends our society seem to create, but every year there are some that we kinda wish were a...

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Live from the workshop

Live from the workshop

Last week saw us unofficially sponsored by Take That as we screamed WE ARE GIANTS throughout the halls of the Excel...

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Errors in Search

Errors in Search

Depending on the facts and figures you look at, there are around 10 million misspelled search queries every single day...

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BrewDog – Causing a stir

BrewDog – Causing a stir

BrewDog – Causing a stir This week see BrewDog relaunch their famous Punk IPA as Pink...

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Lights, Camera, Action.

Lights, Camera, Action.

Video is very much a staple of online content – and it’s easy to see why...

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The Metrics – What to look at in Google Analytics

The Metrics – What to look at in Google Analytics

What Metrics should you be looking at? If you’re a fully-functioning member of the digital business world then you’ve probably got a website. Having a website is an awesome way to get your message...

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Folkestone Kent CT20 2QY