Digital skills, no matter what type, are the functional skills of the future and as massive advocates for digital education, we’re here to tell you why.
If you develop a passion for education, you will never cease to learn and, well, why on earth would you want to stop?
Without a doubt, we all learn something new every day, whether that be something insignificant or something life changing. We’re built to learn, that’s why we never stop from the minute we enter the world to the moment we leave it.
You can probably quite easily divide the nation by asking “who misses education?” because a lot of people associate learning purely with experiences of school (and a lot of people hated school – we understand, don’t worry). In fact, vote below as to whether you miss education or not:
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X.
Maybe we’re biased as a purely educational based business, but we’d like to share with you a few reasons why digital education is the best – and we’re not just talking about online learning platforms. Rather, we’re sharing the benefits of learning digital skills.
1.) Digital is the futureeeeee!
We were founded on the premise of tackling the digital skills gap addressed by the UK Government in 2016. You can read more about this in our last blog. The strategy to help bridge the gap has many goals, all of which aim to help the fact that it’s estimated around 1.2 million new technical and digitally skilled individuals will be needed by 2020 to satisfy the future skills needed. That’s a lot. So skilling yourself up in digital now makes you a key part of the countries future. We found that the biggest gap we could help to tackle was that of the digital marketing skill set, hence all our awesome courses.
2.) The STEM generation is coming…
STEM education has been pronounced as “the foundation of future economic success”. Schools are focusing hard on Science, Technology, Engineering and Maths, inspiring new and current generations with what can now probably be classed as functional skills.
Similar focuses have been seen over in America which almost outweigh those in the UK. Therefore, British industry has been seen to be taking a first-hand approach to inspiring individuals on STEM subjects. For example, Rolls-Royce set itself the rather high target of reaching a whopping six million people through its STEM education programmes – all by 2020. Then there’s us, starting locally with our digital education, but slowly ebbing out across the world through some big clients and our work with Google Digital Garage.
3.) We no longer go online, we live online…
There’s no point pretending anymore that the internet isn’t the best place to be, full stop. Come on, there are cat videos EVERYWHERE!
You can no longer afford to place a digital strategy far down on your to-do list. Take social media, for example, people think of it as just one of those things we all bury our heads into our phones to scroll through. But there it is… your customers are doing it.
Through our training courses such as social media for business, you can learn to turn a passion, or perhaps hatred, for social media into a strategy that you can use to get in front of these potential customers when they’re living through the internet.
Imagine someone came into your store, picked up a pair of shoes but put them down and walked away to ponder the purchase. You can’t follow them around town with a massive sign that says “Hey Amber, here’s 20% off those shoes you love”, but you know that offer will attract that custom. Grow your digital skills and learn how to do this across the web, it’s much less creepy.
4.) Digital skills = “dolla dolla bills y’all”
When they put together the UK Digital Strategy, it was found that of 1,000 UK-based businesses, having digital capabilities helped boost revenues by 4.4% and reduce costs by 4.3%. They’re some pretty attractive figures, right? We reckon they’ll only ever increase too as we see more and more digitally knowledgeable generations join the working world.
One of the many things we’ve found over the last couple of years is that so many businesses overspend with their pay-per-click advertising. Our PPC workshops show you how to do it for yourself in the most cost-effective and result-effective way.
5.) Social media is the future (in our opinion)
A lot of people don’t see the benefit of social media or see it as any particular skill to be successful through the multitude of platforms available. But we seek out to learn something new about a platform every day, staying on top of the game.
Especially relevant, and something we discussed a lot when we attended Kent Vision Live, is the role LinkedIn will now play with GDPR coming into place. Not only is it a form of social media, it’s also one of the best social selling tools available. But again, don’t just jump at it blindly, grow those digital skills and master in it.
Coincidentally… we’ve got a LinkedIn workshop coming up. It’s your lucky day!
Those have been five of the many reasons we believe digital education is the best. Not restrictive to digital as a subject matter, we also think online learning is a massive *thumbs up*. Especially since you can sit on the sofa in your pants and do a course online in pretty much anything… that’s all we feel needs to be said on the matter.