5 Ways To Reduce Your Bounce RAte
reducing bounce rate to improve your websites performance
This blog is here to prove a point about bounce rate in another blog, but if you’re here without that journey then that’s cool too. Hi, here’s some advice on reducing your bounce rate!
Ha. Look what we made you do, improve our blogs bounce rate! Don’t worry, it’s not just a trick to prove a point, we genuinely do have 5 ways to help you reduce your bounce rate…
Improve your content’s readability
- The user experience very much depends on whether your content is readable, legible and formatted into easy-to-read chunks. Consider people’s attention span when using the internet. Consider your audience too. If they’re coming to your website to read a dissertation style piece, that’s fine! But if it’s a blog like the one you just visited, then headings can help avoid scaring them away.
Use a super duper compelling call-to-action
- Give your readers a reason to click through your site with a call to action. Have it coloured a certain way so it stands out from other parts of your page. Make it appealing, such as “Start your free trial today”. Even a change in font can make all the difference, making the button stand out on your page like the dreaded big red button that says “don’t press”.
Attract those that are attracted to you…
- You don’t want to attract people to your website that have no interest in your product or service, there are other ways to build brand awareness. Make sure you appear under relevant search terms or advertise to your demographic, these people will want to be on your website – otherwise they wouldn’t have clicked. This’ll likely reduce your bounce rate. Quality, not quantity!
Speed up your page loading time
- You’ve probably heard it before, or even experienced it yourself, but consumers expect a web page to load in 2 seconds or less. After 3 seconds, consumers are going to move on. You can test your loading speed here with Google. If yours is looking a bit slow, then have a look at what you can remove from your site, or minimise the size of.
Get rid of those darn popups!
- Who on this digital sphere likes popups? We can tell you, it’s no one. If we go onto a site and it gets something thrown at our face demanding we sign up to their newsletter to be able to browse further, then we’re outta there! They ruin the user experience and that’s going ruin your bounce rate. Again, go through your customer’s journey to see where they are going to be annoying and amend appropriately.
These are just a few things you can do to help reduce your bounce rate but are a great start. These are things you should check on time and time again too, so why not schedule it into your calendar to have a look?
Content Marketing Lead
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