Every year April Fools get more and more ridiculous as they follow the somewhat crazy trends our society seem to create, but every year there are some that we kinda wish were a reality.
We are still heartbroken that April Fools fell on a Sunday meaning we couldn’t pull of some sort of elaborate prank in the office without getting in trouble cos “it’s April Fools man”. Rather, we’ve just had to enjoy the usual gimmickry from leading brands, weighing up our options of ‘to be fooled, or not to be fooled: that is the question’.
As usual, there was a number of crazy and out-there campaigns from top brands. For example, Duolingo, the online language learning platform, showcased their newest range of beers that would help drinkers become bilingual – Brewolingo. Brewed with wheat, hops, water and secret ‘Owlgorithms’. Or like legal specialists First4Lawyers, who announced their newest move offering legal claims against zombie attacks… very 2018.
As outrageous some of these campaigns may have seemed, there were a few that really did require a bit of beard stroking as you tried to work out if you were truly being deceived. Resulting in a lengthy thought process that would eventually lead you to the conclusion of “huh, I kinda wish this was real”.
Here are some of our “wish it were real” favourites from April Fools’ Day 2018:
The Lego Hoover
Lego shouted about their revolutionary brick sorting vacuum… gosh, we need that! Not only would that be useful for those of us with Lego loving children, but also at Giant Towers where a Lego fiend keeps playing with the pieces on our Lego wall, resulting in an array of coloured bricks across the lobby every darn day.
The Chocolate Mayonnaise
Heinz cleverly released their campaign a few days early, hitting the Easter trends and leaving people a little dumbfounded at their new product. That product being Chocolate Mayonnaise… yum?
A great addition to any sweet treat, and unfortunately a massive April Fools, much to our disappointment. Who wouldn’t want to smother a digestive biscuit in chocolate mayo? -drools-
Burger King Chocolate Whopper
the NEW chocolate Whopper. coming soon to your local Burger King. maybe. pic.twitter.com/9N1snyYhRX
— Burger King (@BurgerKing) March 30, 2018
The geniuses behind the best XL Bacon Double Cheeseburger added a brand new burger to their menu for one day only. The “Chocolate Whopper” from Burger King – coming soon to a store near you, or… maybe not.
Again, perfectly timed for Easter weekend where we were all on that Chocolate hype. And, let’s be real here… if it was an actual item on their menu I reckon they’d have quite a few purchases.
Coca-Cola ‘launched’ three new flavours of the iconic drink, inspired by the Instagram generation – otherwise known as millennials. This resulted in three flavours, Avocado, Sourdough and Charcoal. (We must have missed the sourdough trend, wth?) Coca-Cola also promised they’d double-up as the ideal accessory for any brunch time social media photo – guaranteed to see the ‘likes’ rolling in.”
We know this is all a joke, but you can’t deny… you’re kinda interested in knowing what a fizzy avocado drink would taste like, right?
Childcare.co.uk – Nappy 999 service
Childcare.co.uk launched a world first with its on-demand Uber-style nappy changing services. The Nappy 999 offers help and refuge when that inevitable poo explosion happens (and parents, you know it will) for just £5 a turn.
We’re sure most of you have faced a hideous nappy or two, or three…. in your lifetime and would have much appreciated a Nappy 999 responder to have been called out. And, if you haven’t experienced it yet, just you wait – you’ll be begging for this April Fools to be a reality.
Virgin Australia – Spin Class
It’s great when two Virgin companies work together to come up with a really great idea. Well done to everyone at @VirginAustralia and @VirginActiveOz for introducing the world’s first in flight spin class. Will be touring Australia later this year and can’t wait to join one pic.twitter.com/cTIAxUuVZS
— Richard Branson (@richardbranson) March 31, 2018
High on everyone’s list of priorities when commenting on this idea on social media was the lack of shower facilities onboard, and rightly so. We’re so up for the idea, well… we like to have the option (some of us don’t like exercise), just so long as we could shower off the class and enjoy the rest of the flight sweat-free.
Just call us Googz
After months of sketching, mood boarding, foraging and finger painting with leading designer Josiah Brooks, we’re delighted to unveil our new Aussie logo: https://t.co/0NAomSvCNS https://t.co/1Qmu4oFPMZ
— Google Australia NZ (@googledownunder) April 1, 2018
Australian Google announced a rebrand that’d help rebrand their services and better serve Aussies. Australians and their ever-evolving dialect often call Google ‘Googz’ so after a bit of a “yeah… nah” moment, they decided to partner up and reimagine the brand.
You can’t deny that Googz sounds pretty cool, and the merch with the new logo on is definitely something we’d like to incorporate into our wardrobes right this second.
Bear Walking Volunteers
And, bringing it back locally, The Wildwood Trust shared a plea for volunteer bear walkers, to help the rescued bears meet and socialise with new people.
We really wish this was real, how cool would that be?! Move over dog walkers, there’s a new bear in town… literally.
We are living in a time where #fakenews is constantly trending, where many look to deceive the public with misinformation and misconceptions of everyday things. But for one day a year, it all seems more than acceptable – and we wouldn’t want to see one of the best times of year for the marketing departments of any business disappear any time soon.