How To Identify & React To Trending Topics
testing the new iPhone/maximising your opportunities using hashtags & trends
iPhoneX/8 Features Demo: The Trendiest Thing Around – Leaked Video.
We’re not trying to spread more #fakenews but instead, we’re trying to show you how to take advantage of trends to reach more people. After all, being on trend is pretty trendy.
As you may have guessed by now our iPhone video isn’t real.
A trend, by definition, is the general direction in which something is developing or changing, something that is the subject of many posts online. They can take the form of a single word or phrase accompanied by a hashtag, for example, #ihavethisthingwithfloors. Weird right? (Go on, click on it, take a look!)
These have the power to capture the interest of your audience and give a ton of opportunity for your brand. By using hashtags, you can find a load of information related to whatever subject you’re interested in. How you choose to approach hashtag and trends as a business very much depends on your brand personality and tone of voice. Also, your sense of humour.
Being on top of trends on social media can increase exposure and engagement for your brand and business, making you more visible and recognised by consumers. This will help you succeed in your market, or at least help spread the word.
Going onto any social media platform and monitoring conversation is the best way of becoming aware of emerging themes and trends. There will always be a mass of online data you can collate from social, this may seem daunting, but it’s a great way to understand consumers.
What we’ve done with our iPhone leak is an example of piggybacking on highly relevant trends. The launch of the new iPhone is one of the biggest digital events of the year and we would have been stupid not to take advantage of the occasion. Don’t get us wrong, we don’t sell iPhones, but we do know that our audience is interested in the latest gadgets and tech. We identified the opportunity and then have planned to spread our content to relevant audiences with the use of hashtags, influencers and social advertising.
The iPhone X is to be officially launched on Tuesday the 12th September and following multiple leaks and the beta of iOS 11 it’s been trending across platforms for a while. Taking advantage of the conversations in the lead up to the official launch show to share our content to get it in front of the right people at the right time.
So, what can I do to identify trends?
You can use tools like Google Trends, Answer The Public or the trending bars on the side of Twitter and Facebook to see what your audience is talking about whether that be cats playing the keyboard, the latest iPhone or motivational quotes on a Monday morning.
Using Google Trends or your own data collation & observations from online you can identify which trends you’d like to take advantage of. Then, using websites such as Answer The Public, you can see what the public is searching for around a certain topic. Now you’ve got to be creative, come up with a campaign idea or even just a simple status update that uses a relevant trend hashtag and meets an objective. Your content is then in front of a relevant audience and hopefully, your objective will be met whether that’s brand recognition, increasing engagement or finding new customers.
Now you’ve got to be creative, come up with a campaign idea or even just a simple status update that uses a relevant trend hashtag and meets an objective. Your content is then in front of a relevant audience and hopefully, your objective will be met whether that’s brand recognition, increasing engagement or finding potential new customers.
If you conquer the growing market, you’ll soon be the trendsetters yourself (see what we did there). The cool, fashionable kids, the popular crew that others will aspire to be. The power and control that goes hand in hand with being trendsetters would help make your brand awesome. But remember, a trend will eventually die out, so it’s imperative to know what the next big thing will be.
Here at Giant Campus, we take digital marketing seriously, and so should you. We have a range of workshops and training sessions designed to help make digital easy for you and your business. Take a look at some of our courses here and become even more trendy than before.
Alternatively, if you want to work with an agency that integrates creativity into the technical elements of digital marketing, check out our sister company, Sleeping Giant Media.
Content Marketing Lead
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