Defining Your Tone Of Voice With Detailed Tone Descriptors
you’re here which means we either rank well on Google, or you’ve travled from the best blog in the digital-universe, “WTF is ToV?!”
Well, since you’re here, you’d probably like to get going with a quick exercise to help you define your tone of voice…
Below is a list of thirty-seven descriptors that can be used as a starting point to describe your tone of voice. But don’t feel limited to these! We recommend printing this list and getting your team to score them for what words they think best describe your tone.
You can even do this activity twice, once to see what they think the current tone is, and again to see what they think the tone should be.
With each team member having five ticks, get them to mark against the words and then tally up to see what words you get. From there it might be clear, but if it isn’t then it’s time for a bit of brainstorming. Let us know how you get on!
Detailed tone descriptors:
Content Marketing Lead
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