This week, the world wide web we have all come to love and hate in equal measure turned the big 30.
Wow, 30 years eh? Instead of moving out of its mum’s basement, getting a job and settling down, it’s been constantly evolving and changing almost all areas of our life.
From changing how we communicate with each other, to helping us quickly settle arguments with a few taps on a phone screen, we here at Giant Campus thought it would only be right to take a look back over those 30 years to see just how much has changed. For better and for worse…
Communication across the nation
If there’s one thing the internet changed more than anything, it’s how we communicate with one another.
Gone are the days of picking up a phone (or god forbid) meeting someone in person. Now with the internet and social media, we can simply comment on each other’s posts and have a quick chat with the promise of “we should meet up sometime!” – even though you secretly both know you never will.
There is an argument to be made that the world wide web has encouraged us to devalue face to face conversations, but it’s not all doom and gloom. For families and friends who live in different cities or even countries, the internet has provided an easy way for people to keep in touch that isn’t going to end up costing them the world in phone bills.
And on the topic of communication, it’s opened up entirely new avenues for businesses to communicate with their customers. With social media, PPC advertising, not to mention email and content marketing, businesses now have a multitude of additional options to explore to help get people interested in their brand and buying their products/services.
“Hang on, let me Google it”
The world wide web has a lot of information. Like a lot of it. There are over 1.5 billion websites to explore, which according to Google, equates to over 60 trillion web pages. It’s easy to take it for granted these days, but the unique ability to access practically limitless information is perhaps one of, if not the biggest change to come out of the world wide web.
Of course, with so much information out there, it can be difficult to separate the good, the bad, and the just plain weird. That’s why search engine optimisation (SEO) is so important. With the right knowledge, you can ensure search engines know your site is great, meaning they rank higher in search results.
Jobs jobs and more jobs
When we think of what the internet has done in terms of jobs, it’s easy to blame it for the death of the high street. Yes, it’s true, the internet has made purchasing things so easy that physical shops are struggling to keep up, with no signs of it slowing down.
But while it has limited jobs in that respect, it’s also opened up a whole new world of job opportunities that simply didn’t exist beforehand. The rising popularity internet required whole new hosts of trained people to build sites, fix them, and help draw people to them in the first place (that’s us btw!).
Yes without the internet, the whole idea of digital marketing simply would not exist, so thank you internet for allowing all of us here at Giant Campus to have our job in the first place. Here’s to another 30 years.
We may be the digital marketing experts, but we’re eager to share our knowledge with those that want to learn more. Check out our other exciting blogs, or browse our range of digital marketing courses.