Digital Skills Blogs

Insight on digital marketing and business from practising experts

Blogs, opinion pieces, video explainers and more explaining the wonderful world of digital marketing to those in need of an uptake in digital skills. We look at SEO, PPC, social media marketing, content marketing, data and analytics and a whole lot more.

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Verify your Facebook: getting the grey tick

by Amber Vellacott

Verify Your Facebook: Getting The Grey Tick it's just as cool as the blue tick... honest!A blue tick on any social media platform is a sought after form of verification, but for now, why not just verify your Facebook with a grey one? Launched in 2013, the Facebook...

Digital Marketing for Startups

by Amber Vellacott

Startups Getting Digital How digital marketing can help startups succeed!So, you've made the big leap and have created your own startup. Congrats! Let's be real for a second though - getting your business off the ground can take a lot of investment, both in terms of...

Top 7 ways to optimise your Instagram account

by Anna Hoade

Top 7 Ways To Optimise Your Instagram Account don't struggle to get the engagement you deserveSo, you've got yourself a fancy Instagram account. But are you still struggling to get the engagement you want from it? You might think you’re doing everything right, but...

Best Tools For Keyword Research

by Liz Quinn

The Best Tools For Keyword Research the best keyword research tools for the best keyword opportunitiesJust as a picture is worth a thousand words, a keyword is worth a thousand opportunities. When it comes to digital marketing, keyword research is at the core of...

Looking back on a year in search

by Liz Quinn

A Year In Search what a jam-packed, confusing and exciting twelve months it has been...2018 is coming to an end and rather than get all soppy and emotional about what's gone on, we're going to look back at all the weird things you Googled instead. The end of 2018 is...

Elearning vs Classroom based learning

by Liz Quinn

The Difference Between Elearning vs Classroom Based Learning everyone learns in their own unique way...In our ever-evolving online world, it pays to know digital. And how can you know these things, if you don't learn them? You might know how to make a Facebook page...

Using GIFs in business

by Anna Hoade

The Power Of Using GIFs In Business using GIFs for business in a professional mannerGIFs, JIFs, Graphic Interchangeable Formats... whatever you want to call them, they've become a permanent addition to the online world - and they're here to stay. Not convinced? 5...

Transforming Data Into Things You Can Do!

by Yumna Kumran

Transforming Data Into Things You Can Do! what's the point of measuring it, if you're not going to make the most of it? Numbers everywhere! Great, you've collected all the data, but now what? These days, businesses are able to know what customers are thinking...

WTF is PPC?!

by Amber Vellacott

WTF is PPC?! it really does do what it says on the tin...The world is full of abbreviations, and it's easy to get FOMO when it feels like they're being kept on the DL. The marketing world is, OFC, full of its own vocab of abbreviations – from CPC and PPC to GTM, UTM,...

Organic vs Paid search – who comes out on top?

by Liz Quinn

Organic vs. Paid Search: Who Comes Out on Top? where should I concentrate my time and efforts?For businesses making their way into the modern world, getting to grips with online marketing has become essential. This means finding out ways to get your website in front...

How to create character personas for your business

by Liz Quinn

How To Create Character Personas For Your Business how to create and use character personas and audience researchDo you know your audience? You might think you do, but understanding your audience involves a lot more than simply knowing who might be interested in what...

Optimise your webpage

by Amber Vellacott

Optimising Your Website For Search Engines pimping your webpages for the benefit of search engines such as Google and BingGot a super sexy webpage taht's not getting the traffic it deserves? Poor webpage Sometimes it just needs a helping hand to make it that bit more...