Digital Skills Blogs

Insight on digital marketing and business from practising experts

Blogs, opinion pieces, video explainers and more explaining the wonderful world of digital marketing to those in need of an uptake in digital skills. We look at SEO, PPC, social media marketing, content marketing, data and analytics and a whole lot more.

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Getting to know YouTube Analytics

by Liz Quinn

Getting To Know YouTube Analytics measuring what's working and what isn't within YouTubes analyticsAs the second largest search engine, YouTube is a platform that can offer great success to brands, businesses and individuals - that is, if you know what your'e doing...

Wtf is a UTM?!

by Amber Vellacott

WTF is a UTM?! essentially, they're a great data tracking tool to stalk people who come to your website.WTF is with all these three-letter names for things in marketing? Wtf is a UTM? Well if you want to learn how to accurately track how people got to your website,...

What is bounce rate, and why do I want it to be low?

by Amber Vellacott

What Is Bounce Rate? Why Do I Want It To Be Low? so many trackable metrics when it comes to digital marketing, with bounce rate one of those confusing ones!Usually, we want to log into Analytics and see our metrics nice and high. So, why is it that when we talk about...

5 ways to reduce your bounce rate

by Amber Vellacott

5 Ways To Reduce Your Bounce RAte reducing bounce rate to improve your websites performanceThis blog is here to prove a point about bounce rate in another blog, but if you're here without that journey then that's cool too. Hi, here's some advice on reducing your...

Zero to hero: how to set up Facebook & Instagram ads

by Ben Hawkes

How To Set Up Facebook & Instagram Ads from zero to hero - a beginners guide to Facebook and Instagram advertsIntimidated by the hundreds of buttons and fiddly bits that appear when you go to set up and run a Facebook/Instagram ad? Time to read through our GIANT...

Social Media: dark vs. light

by Amber Vellacott

Social Media: Dark vs. Light dark web? try dark social media...You're much more likely to hear about the negatives of social media because that makes good news. But for every negative, there has to be a positive, right? The light and dark sides of social media are...

Detailed tone descriptors

by Amber Vellacott

Defining Your Tone Of Voice With Detailed Tone Descriptors you're here which means we either rank well on Google, or you've travled from the best blog in the digital-universe, "WTF is ToV?!"Well, since you're here, you'd probably like to get going with a quick...

What The F*ck Is Tone Of Voice?

by Amber Vellacott

What The F*ck Is Tone Of Voice? "it's not what you said, but how you said it" "It's not what you said, but how you said it!" Without meaning to sound like a couple's spat, this is just one of the ways we'd describe what 'tone of voice' really is. No doubt you’ve...

Optimising video content for Facebook

by Ben Hawkes

Optimising Video Content For Facebook if you want the engagement, you've got to optimise!Video content is becoming more and more popular as the years go by, and no matter what platform you favour, video cotnent is taking over. It's not longer just the remit of sites...

Can the weather heat up your content marketing?

by Ben Hawkes

Can The Weather Heat Up Your Content Marketing? how does the weather effect your content and social media marketing?"You can plan a pretty picnic, but you can't predict the weather." - so said Outkast, one of the greatest one hit wonders of our generation. Now,...

6 Things To Spice Up Your Event Photography

by Amber Vellacott

6 Things To Spice Up Your Event Photography fed up of photos of the backs of people's heads? Fed up photos of the backs of people's heads or seeing cables trailing across the floor of your event photos?. Taking great photos of your event is a fantastic way to promote...

Using Personal Branding Visuals To Further Your Business

by Amber Vellacott

Using Your Image To Further Your Brand are selfies really a bad thing?Is it possible to use your own image to help further propel your brand, and add that oh so important personal touch? *spoiler alert* - it is. A quick scroll through Instagram or Facebook will show...