Advanced PPC

advanced pay-per-click training in Kent & Online

advancing your PPC skills to the next level for your business

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This advanced pay-per-click (PPC) training course provides you with all you need to know to take your PPC to the next level. Perfectly paired with our Introductory course, and a great top-up for those with pre-existing knowledge on PPC best practices and account management.

Level - Advanced

Perfect for professionals with a good level of PPC understanding seeking rapid progress and to advance their skills with theoretical and practical learning.

Duration - 3 hours

This training runs from 9:30 – 12:30 pm – the optimum amount of time to consume enough knowledge to action, without your eyes getting restless and your mind wandering to far away places.

Already got an idea of how PPC can help your business? Or dabbled in the magical world of pay per click advertising before? Good work! But do you know how to take it to the next level?

PPC, like most things in the digital world, is ever-evolving, which is why staying on top of new techniques and best practices are vital to success. PPC is a core service at Sleeping Giant Media, which means our professors are dedicated to making sure that if something changes in the world of pay per click, they know about it.

Our advanced PPC course gives them the perfect opportunity to share their knowledge with people who are looking to kick it up a notch when it comes to their business’s paid advertising campaigns.

From tips and tricks to a deeper insight into the tools of the trade that the GIANTS at SGM use day in and day out, including Google AdWords, Bing Ads and Yahoo Gemini, this course will give you the strategies and targeting techniques you need to apply to your business across any paid platform.
Already dabbled in setting up your own AdWords or Bing Ads account, or know what you want to achieve but don’t quite know how to make it happen?

Come along to our advanced PPC course in Kent and we can show you how. We can show you how to optimise your account structure, get your keywords in order, make the most of your budget and see real ROI, fast. What are you waiting for?

What will I learn?

During this training, we will give you the tools you need to go back to work that very afternoon and wow your colleagues. Everyone likes to show off every now and then, right?
  • More in-depth account research and planning.
  • How to optimise your budget to get maximum results.
  • A guide to performance analysis and PPC reporting.
  • Ad copy optimisation and A/B split testing.
  • An intro to the AdWords editor.
  • Campaign structure and keyword optimisation.
  • Advanced campaign settings you can implement on your account.

Why bother?

  • PPC can be extremely effective for small budgets
  • Generate an increase in online sales
  • It’s a great way to test content and combinations of words and messages
  • Understanding what your customer’s needs and wants are
  • Numbers and data BEAT emotion
  • Advertise in front of people who are actually interested in your product

Interested in this training course?


As we continue to navigate virtual and socially distanced training, please enquire through our contact us page to see available training dates and payment options.

Ready to learn how to run expert advertising?

Take the first steps…

Our digital marketing and social media training courses take place at Giant Space, a purpose-built training centre based in Folkestone, Kent.
Here, you will experience a modern, working agency whilst you learn, bringing the vibe of digital experts into your education in a whole host of ways.

We look after your brain and your body whilst you’re with us, providing digital skills and refreshments!

We also now offer our workshops online where necessary, though have got a socially distanced training centre for those in-person events.

Learn from practising, award-winning digital agency experts!

Our professors are part of the multi-award-winning SEO and Social Media Marketing agency, Sleeping Giant Media.


They practice what they preach every single day for paying clients. Their knowledge is to-the-minute, with no other trainers in Kent & the South East area quite like it.

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8th Floor, Civic Centre, Castle Hill Avenue, Folkestone, CT20 2QY

📞 01303 765394


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