Advanced Pay Per Click (PPC) Training

About the Advanced PPC Course

16th July 2019 – 9:30 – 12:30 | Folkestone | £295.00

Already got an idea of how PPC can help your business? Or dabbled in the magical world of pay per click advertising before? Good work! But do you know how to take it to the next level?

PPC, like most things in the digital world, is ever-evolving, which is why staying on top of new techniques and best practices are vital to success. PPC is a core service at Sleeping Giant Media, which means our professors are dedicated to making sure that if something changes in the world of pay per click, they know about it.

Our advanced PPC course gives them the perfect opportunity to share their knowledge with people who are looking to kick it up a notch when it comes to their business’s paid advertising campaigns.

From tips and tricks to a deeper insight into the tools of the trade that the GIANTS at SGM use day in and day out, including Google AdWords, Bing Ads and Yahoo Gemini, this course will give you the strategies and targeting techniques you need to apply to your business across any paid platform.
Already dabbled in setting up your own AdWords or Bing Ads account, or know what you want to achieve but don’t quite know how to make it happen?

Come along to our advanced PPC course in Kent and we can show you how. We can show you how to optimise your account structure, get your keywords in order, make the most of your budget and see real ROI, fast. What are you waiting for?


What will I learn?

Our approach means that attending this course can help give you the hands-on skills necessary to make PPC work specifically for your business, from reaching your target audience at the right time, to making the most of the relatively fast results cycle of pay per click.

We give you the tools you need to go back to work and nail your online campaigns.

  • More in-depth account research and planning.
  • How to optimise your budget to get maximum results.
  • A guide to performance analysis and PPC reporting.
  • Ad copy optimisation and A/B split testing.
  • An intro to the AdWords editor.
  • Campaign structure and keyword optimisation.
  • Advanced campaign settings you can implement on your account.
Course Dates to attend

Why Bother?

  • PPC can be extremely effective for small budgets.
  • Generate an increase in online sales
  • It’s a great way to test content and combinations of words and messages.
  • Understanding what your customers needs and wants are.
  • Numbers and data BEAT opinion and emotion.
  • Advertise in front of people who are actually interested in your product
+ VAT. Per individual delegate. Do get in touch to discuss group or team bookings discounts.


Book yourself on today.

Our Kent digital marketing and social media courses take place at GIANT towers, home to Sleeping Giant Media. You will experience the ball pit, the bar and the ping pong tables covered in iMacs. Fill in the details below to confirm your place on our next date or to ask us a question.


Social Animal – “The course cleared the fog… I have a certain amount of clarity.”

Ricky Reina

Highly recommended! Came for an SEO training session to take back info to share with the wider Pilgrims Hospices team, where I work. The Giant team is at the forefront of search and social – and they are warm and welcoming with it. Each course is full of tips and practical information with plenty of chance to ask questions and try out your skills. See you again soon guys!

Eleanor Sheath

I recommend GIANT campus to everyone who would like to improve their knowledge about social media marketing. The training is very good and helped me enormously to understand how to market my own company in a better, more effective way. I will be signing up for more courses in the near future!

Julia Brendel
Phone: 01303 765394
Giant Campus. Top Floor The Civic Centre Castle Hill Avenue
Folkestone Kent CT20 2QY