‘Find My Website’ an introduction to Search Engine Optimisation (SEO)

Introduction to SEO | About the Course

Upcoming Dates:
8 October | 9:30 – 12:30 | £195 + vat per learner | Folkestone

This intro to SEO course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how it can help potential customers find your website.

SEO is a term being thrown all over the place in the digital world, but it actually sounds a lot more complicated than it is. SEO, which stands for search engine optimisation, is all about making it as easy as possible for potential customers to find your business. See, simple really.

How good or bad your SEO strategy is will determine how easy, or difficult, it is for someone to find you when they do a quick Google search.

That’s why making sure that you have the basics right can make all the difference when it comes to solidifying your company’s presence in the digital sphere.

During ‘Find My Website‘ we’ll guide you through the key elements of SEO, and explain how you can gain organic traffic from search engines (organic just means that you don’t pay for it, not that the traffic is free of pesticides).

We’ll help you build your knowledge so that you leave feeling confident to implement these SEO techniques for your business, in order for your customers to find your website online.

The next course starts in…

Pick a date that suits you. If you want to book on and for us to invoice your employer, contact us on the form on this page or at 01303 765394. See full T&C’s.

Course Dates

For the ‘Data-Geeks’

% of online experiences begin with a search engine
% Google owns of the search engine market share
% of smartphone owners use local search, with opening hours the most sought after information
% of shoppers use search whilst browsing products in-store

What will I learn?

This Kent digital marketing course is aimed at professionals with limited knowledge of SEO. During the day you’ll learn about the structures that need to be in place to implement your own SEO strategy and we’ll help you to identify quick wins and determine the elements that are needed to succeed in achieving longer term goals. By the end of the day you’ll have gained the confidence to run your first SEO campaign.

  • How does search work.
  • What SEO actually is.
  • The basics of keyword research, and why you would use it.
  • An intro to the theory of on-page SEO, covering everything from meta data, to site structure and functional content.
  • The theory behind off-page SEO, and tips for creatively planning your social, audience, and link related activity.
  • Tools you can use to help you with your SEO efforts.
Take the first steps…

Our Kent digital marketing and social media courses take place at GIANT towers, Folkestone, Kent. Home to Sleeping Giant Media. You will experience the ball pit, the bar and the ping pong tables covered in iMacs. We look after your brain and your body so we make sure refreshments are provided throughout. The cost of the session is only £195.00 + vat per delegates.

Course Dates
Bulk booking? Need an invoice? Questions?

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Social Animal – “The course cleared the fog…..now I have a certain amount of clarity.”

Ricky Reina

Highly recommended! Came for an SEO training session to take back info to share with the wider Pilgrims Hospices team, where I work. The Giant team is at the forefront of search and social – and they are warm and welcoming with it. Each course is full of tips and practical information with plenty of chance to ask questions and try out your skills. See you again soon guys!

Eleanor Sheath

I recommend GIANT campus to everyone who would like to improve their knowledge about social media marketing. The training is very good and helped me enormously to understand how to market my own company in a better, more effective way. I will be signing up for more courses in the near future!

Julia Brendel
Phone: 01303 765394
Giant Campus. Top Floor The Civic Centre Castle Hill Avenue
Folkestone Kent CT20 2QY