Pay Per Click (PPC) Training

About the Intro to PPC Course

25th June & 13th August 2019 | 9:30 – 12:30pm | £195.00

Imagine only paying for an advert if someone reads it – sounds pretty cool, doesn’t it? Well, that’s why PPC is so amazing. Because that’s exactly how it works.

PPC, or pay per click, is a way of marketing where a business pays a fee each time someone clicks on one of their adverts. Plus, if you do it right, it can mean that your ad sits front and centre at the top of the results pages, or SERPs if you’re feeling techie.

Instead of looking for organic site visits, through digital tactics like SEO, PPC is essentially a way of paying to get your website in front of as many people as possible.

These adverts are targeted, meaning that they appear in front of the right people, rather than spamming a ton of people who aren’t right for your business.

There are lots of things that factor into successful PPC, from the quality and relevance of your advert to how much you’re willing to spend, but don’t worry – you don’t have to venture into the big mysterious world of PPC alone. We’re here to be your guide.

On this course we’ll explain the theory behind PPC, show you how to set up and find your way around dashboards and begin the process of creating your very own accounts and campaigns. We’ll also show you how to optimise your account to make sure that you’re getting the most out of your budget.


For the ‘Data-Geeks’

% of peoples time online is spent outside of search, across websites, mobile , YouTube and Gmail.
% of people leave a website without converting
% of online shoppers that abandon their shopping cart without purchasing
% of users' time online is spent experiencing content. Go beyond demographic and reach audiences.
Course Dates
+ VAT. Per individual delegate. Do get in touch to discuss group or team bookings discounts.

Book on & give yourself a chance

Our Kent digital marketing and social media courses take place at GIANT towers, home to Sleeping Giant Media. You will experience the ball pit, the bar and the ping pong tables covered in iMacs. Fill in the details below to confirm your place on our next date or to ask us a question.

Why Bother?

  • PPC can be extremely effective for small budgets.
  • Generate an increase in online sales
  • It’s a great way to test content and combinations of words and messages.
  • Understanding what your customers needs and wants are.
  • Numbers and data BEAT opinion and emotion.
  • Advertise in front of people who are actually interested in your product

What will I learn?

Our approach means that attending this course can help give you the hands-on skills necessary to make PPC work specifically for your business, from reaching your target audience at the right time to making the most of the relatively fast results cycle of pay per click.

We give you the tools you need to go back to work and wow your colleagues. Everyone likes to show off now and then, right?

  • What PPC actually is.
  • The basics of keyword research, including creating a keyword list.
  • What an SQR is, and the theory behind negative keywords.
  • An intro to the theory of ad copy creation and ad extensions.
  • How to structure and navigate around your account, including dashboards, optimisation and management.
  • Basic campaign settings you can use to maximise success.

Campus Life

The campus lifestyle is a pretty unique one. Our training takes place at our very own GIANT Towers. A real-life digital marketing agency and home to Sleeping Giant Media. From our ball pit training room to the latest technology around the ping pong table. Pool icebreakers and bar banter.


Social Animal – “The course cleared the fog… I have a certain amount of clarity.”

Ricky Reina

Highly recommended! Came for an SEO training session to take back info to share with the wider Pilgrims Hospices team, where I work. The Giant team is at the forefront of search and social – and they are warm and welcoming with it. Each course is full of tips and practical information with plenty of chance to ask questions and try out your skills. See you again soon guys!

Eleanor Sheath

I recommend GIANT campus to everyone who would like to improve their knowledge about social media marketing. The training is very good and helped me enormously to understand how to market my own company in a better, more effective way. I will be signing up for more courses in the near future!

Julia Brendel
Phone: 01303 765394
Giant Campus. Top Floor The Civic Centre Castle Hill Avenue
Folkestone Kent CT20 2QY