DIY Video Marketing Campaigns

DIY Video Marketing | About the Course

25th May 2018 9:30 – 16:30 | £295 + vat per learner | Folkestone
You can make your own professional looking videos marketing campaigns at a snip of the cost.
First things first, videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%

We know what you’re thinking… and of course you can! With the right tools and guidance you can make your own in-house video marketing campaigns using the tools already at your disposal. Whether that’s your smartphone or budget camcorder. It’s not just how you make them, but why you make them that counts.

Video marketing, like all marketing, can be used to achieve all kinds of desired outcomes and objectives. We can teach you about the strategy that should go behind every good campaign. Video can also lead directly to sales, studies show that 74% of users who watched an explainer video about a product subsequently bought it. So the questions really should be, Can you afford not too?

With the increase in use of mobile devices and social media in particular, it is key that your product and brand embraces this opportunity. We can show you how to maximise your efforts and minimise your costs, not to mention be able to measure return on investment. All on a shoe-string budget, using free software and resources that are available to us all.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So join us and let us show you how you can do it for yourself.

This 1 day workshop will provide delegates with hands-on experience of a range of tools and software in order to strategise, film, edit and execute your video campaigns in-house. You will need to be able to record some video some-how, whether that’s webcam, iPhone (or any Smartphone), camcorder or something a bit little bit fancier. We will show you the rest. During the day you will participate in real elements of video making producing your own outputs to take away and start implementing back at work.

The next course starts in…

Pick a date that suits you. If you want to book on and for us to invoice your employer, contact us on the form on this page or at 01303 765394. See full T&C’s.

Course Dates to attend

For the ‘Data-Geeks’

% of mobile video consumers share videos with others
% of users recall a video ad they viewed in the past 30 days.
% of user say that seeing a video about a product is helpful in the decision process.
% Increase in conversions by Including video on a landing page.

What will I learn?

Our professional approach means that attending our video marketing training course can help give you the hands-on skills necessary to make the most out of your online campaigns.

We don’t do this stuff just for fun (kinda) we do it because it makes our customers money, that is our focus, from reaching your target audience at the right time, with the right message on the right platform. 

We give you unique insight into how digital marketing agencies work, so you can take it back and be your own Giant. Our DIY Video Marketing course in Kent includes:

  • What is the desired outcome of the video, is it awareness, conversions, brand trust
  • Types of video – What type to use and why?
  • Branding awareness. 
  • Creating video on a budget, equipment, software, story-boarding.
  • Cameras, filming tips and tricks – lighting, sound, cutaways
  • Presenting, filming and script writing.
  • Editing – free apps, free or cheap editing software, Call to Actions.
  • Uploading to the internet – Search optimising.
  • Sharing on Social – Facebook, Twitter, emails, website, blogs.
  • Measuring results – once again what are you measuring for so what key indicators should I be looking for? 
Take the first steps…

Our Kent digital marketing and social media courses take place at GIANT towers, Folkestone, Kent. Home to Sleeping Giant Media. You will experience the ball pit, the bar and the ping pong tables covered in iMacs. This is a hands-on approach to video marketing, explore software and hardware that will help turn your videos Pro! We look after your brain and your body so we make sure refreshments are provided throughout. The cost of the session is only £295.00 + vat per delegates.

Course Dates to attend
Bulk booking? Need an invoice? Questions?

Send us a message below.

Campus Life

The campus lifestyle is a pretty unique one. Our training takes place at our very own GIANT Towers. A real-life digital marketing agency and home to Sleeping Giant Media. From our ball pit training room to the latest technology around the ping pong table. Pool icebreakers and bar banter.


Social Animal – “The course cleared the fog… I have a certain amount of clarity.”

Ricky Reina

Highly recommended! Came for an SEO training session to take back info to share with the wider Pilgrims Hospices team, where I work. The Giant team is at the forefront of search and social – and they are warm and welcoming with it. Each course is full of tips and practical information with plenty of chance to ask questions and try out your skills. See you again soon guys!

Eleanor Sheath

I recommend GIANT campus to everyone who would like to improve their knowledge about social media marketing. The training is very good and helped me enormously to understand how to market my own company in a better, more effective way. I will be signing up for more courses in the near future!

Julia Brendel
Phone: 01303 765394
Giant Campus. Top Floor The Civic Centre Castle Hill Avenue
Folkestone Kent CT20 2QY