If you ask most people in the business world, they’ll tell you that advertising is expensive. But what if it didn’t have to be? What if you could target your ads to your specific audience, and only pay when they saw it?
Well, that’s why pay per click is so cool. Because that’s exactly how it works. PPC is all about marketing to the right people at the right times; getting your company message front and centre on the search engine results pages. PPC is a way of paying to get your brand name in front of your target audience, using audience profiling and targeting methods to make sure that you’re not spamming tons of people who aren’t relevant to your company.
PPC can offer modern-day businesses the chance to broaden their customer base in a whole new way. Plus, unlike organic tactics like SEO, pay per click can offer businesses the chance to see real ROI fast, meaning that you can adjust and adapt your marketing tactics based on what’s working, and what isn’t working.
What can you learn from our PPC courses?
Whatever level you are, from pay-per-click beginner to someone who is experienced with AdWords and PPC, our courses can provide valuable insights from experts who are in PPC on a daily basis.
Our PPC courses will provide you with practical, expert-level insights into the world of pay-per-click advertising. We’ll explain how you can get started with your first ad campaign and give you tips for how to optimise like a pro.
|Beginner PPC Course|
|You’ll be able to accurately explain the role of PPC within the broader context of online advertising, making more informed marketing decisions with regards to your marketing budget.|
|You’ll be confident developing new campaigns due to understanding the fundamental mechanics behind PPC.|
|Utilise your own Adwords account, including keyword research, Ad Copy creation and basic campaign structuring to optimise their websites online performance.|
|You’ll be able to make improvements to your PPC upon returning to the workplace using an Action plan we help you make.|
|Maximise potential opportunities with regard to PPC marketing online for your particular business.|
|Advanced PPC Course|
|Learn how to conduct more in-depth account research and how to plan successfully.|
|Gain an understanding on how to optimise your budget to get maximum results.|
|A guide to performance analysis and PPC reporting.|
|Learn how to optimise your Ad copy and make the most from A/B split testing.|
|Explore the AdWords editor and learn to use it with ease to maximise results.|
|A better understanding of campaign structure and keyword optimisation.|
|Learn and plan some advanced campaign settings that you can implement on your account.|
Why do you need PPC for your business?
Learning the ins and outs of PPC and getting your ads seen on page 1 of Google can really help businesses get a boost.
When you search for something on Google, the results marked with an ‘Ad’ symbol are PPC ads and are typically at the top of page 1. Getting on page 1 of those search results organically (for free) can take a long time and a lot of hard work, which makes PPC a great way to get some additional visibility and get in front of users quickly while you work away on SEO in the longer term.
Why learn with Giant Campus?
90% of our graduates were so satisfied with the course they attended that they say they would train with us again. The courses must be good!
Our unique approach to digital education means you’ll never find anyone else like us, so don’t miss out! We even have a ball pit!
Our professors are part of an award-winning digital agency, so you’ll learn the most up to date and relevant techniques to help maximise your digital marketing efforts.
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