Pay-Per-Click (PPC) Courses

Intro to Pay-Per-Click

Limited Offer

Imagine only paying for an advert if someone reads it – sounds pretty cool, doesn’t it? Well, that’s why PPC is so amazing. Because that’s exactly how it works.


If you ask most people in the business world, they’ll tell you that advertising is expensive. But what if it didn’t have to be? What if you could target your ads to your specific audience, and only pay when they saw it?

Well, that’s why pay per click is so cool. Because that’s exactly how it works. PPC is all about marketing to the right people at the right times; getting your company message front and centre on the search engine results pages. PPC is a way of paying to get your brand name in front of your target audience, using audience profiling and targeting methods to make sure that you’re not spamming tons of people who aren’t relevant to your company.

PPC can offer modern-day businesses the chance to broaden their customer base in a whole new way. Plus, unlike organic tactics like SEO, pay per click can offer businesses the chance to see real ROI fast, meaning that you can adjust and adapt your marketing tactics based on what’s working, and what isn’t working.

We offer pay-per-click courses in Kent at two levels:

Beginner PPC Training

If you’re looking to become a PPC professional then our beginner PPC courses are a great place to start. They’re perfect for everyone, from people who have no idea what PPC means through to people who have experimented before but want to brush up on their skills. If you identify with the statements below, choose our beginner courses:

  • Want to understand PPC and how it can benefit your business?
  • Want to learn about basic PPC elements like SQRs and ad copy?
  • Want to know how to set up and run your own account, and the settings you need?

Advanced PPC Training

Already a budding PPC pro? If the following sounds like you then click on one of our advanced PPC courses for more information:

  • Want to find out how to make the most of your PPC budget?
  • Want to know about things like A/B testing, and how to analyse your performance?
  • Want to learn more about in-depth account research and advanced options?

What can you learn from our PPC courses?

Whatever level you are, from pay-per-click beginner to someone who is experienced with AdWords and PPC, our courses can provide valuable insights from experts who are in PPC on a daily basis.

Our PPC courses will provide you with practical, expert-level insights into the world of pay-per-click advertising. We’ll explain how you can get started with your first ad campaign and give you tips for how to optimise like a pro.

Beginner PPC Course
You’ll be able to accurately explain the role of PPC within the broader context of online advertising, making more informed marketing decisions with regards to your marketing budget.
You’ll be confident developing new campaigns due to understanding the fundamental mechanics behind PPC.
Utilise your own Adwords account, including keyword research, Ad Copy creation and basic campaign structuring to optimise their websites online performance.
You’ll be able to make improvements to your PPC upon returning to the workplace using an Action plan we help you make.
Maximise potential opportunities with regard to PPC marketing online for your particular business.

Advanced PPC Course
Learn how to conduct more in-depth account research and how to plan successfully.
Gain an understanding on how to optimise your budget to get maximum results.
A guide to performance analysis and PPC reporting.
Learn how to optimise your Ad copy and make the most from A/B split testing.
Explore the AdWords editor and learn to use it with ease to maximise results.
A better understanding of campaign structure and keyword optimisation.
Learn and plan some advanced campaign settings that you can implement on your account.

Upcoming Pay Per Click (PPC) Courses

Introduction to PPC

18th October 2017 – Folkestone

Advanced PPC

14th November 2017 – Folkestone

Introduction to PPC

7th December 2017 – Folkestone

Why do you need PPC for your business?

Learning the ins and outs of PPC and getting your ads seen on page 1 of Google can really help businesses get a boost.

When you search for something on Google, the results marked with an ‘Ad’ symbol are PPC ads and are typically at the top of page 1. Getting on page 1 of those search results organically (for free) can take a long time and a lot of hard work, which makes PPC a great way to get some additional visibility and get in front of users quickly while you work away on SEO in the longer term.

Unsure which course is for you?

Why learn with Giant Campus?

90% of our graduates were so satisfied with the course they attended that they say they would train with us again. The courses must be good!

Our unique approach to digital education means you’ll never find anyone else like us, so don’t miss out! We even have a ball pit!

Our professors are part of an award-winning digital agency, so you’ll learn the most up to date and relevant techniques to help maximise your digital marketing efforts.

Recommendations from our Graduates


Social Animal – “The course cleared the fog… I have a certain amount of clarity.”

Ricky Reina

Highly recommended! Came for an SEO training session to take back info to share with the wider Pilgrims Hospices team, where I work. The Giant team is at the forefront of search and social – and they are warm and welcoming with it. Each course is full of tips and practical information with plenty of chance to ask questions and try out your skills. See you again soon guys!

Eleanor Sheath

I recommend GIANT campus to everyone who would like to improve their knowledge about social media marketing. The training is very good and helped me enormously to understand how to market my own company in a better, more effective way. I will be signing up for more courses in the near future!

Julia Brendel

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Phone: 01303 765394
Giant Campus. Top Floor The Civic Centre Castle Hill Avenue
Folkestone Kent CT20 2QY