a very brief biography…
It all started when I realised that Marketing is NOT about convincing people to buy things they do not need, but IS a process of understanding what peoples needs are and meeting them in a way that creates a WIN -WIN.
Understand what a person needs and give them something that fulfils that need and you are onto a winner.
This started me on a road into Paid Search that took me from client-side accounts through to a large London agency and finally back to Sleeping Giant Media.
An understanding that good data helps make better decisions and a Kaizen approach of continuous improvement has lead me into a desire to help others understand how they can use data to test hypothesis and ultimately understand things better – which leads to better outcomes.
So, if you hadn’t sussed it out… I lead on the data, analytics & insight training delivered at Giant Campus.
– Building the data support into a data service
– My children
– I’m really well-travelled
– Award-winning services for clients
7 out of 10 facts in the world are made up.
– Measurement planning certificate 2018
– Google Analytics Individual Qualification from Google
– CIM Best Use of Data Award
– High NPS ratings
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