Professor Mersudin Forbes

Biography

Started SGM = September 2011. I was Giant number 5.

Worked at Submission Technology before as a Whitelabel Manager for the UK’s first cashback platform at the time while also working with Super Affiliates to monetise traffic. I worked with brands such as ITV, The Sun and NOTW.

Current role = Client Services Director

Responsible for the delivery, quality and efficiency of the work we do for our clients. I oversee new processes which are rolled out to improve our SEO, PPC and content marketing efforts. I am not a perfectionist but I strive for excellence.

I live and breathe digital strategy and how this fits into our clients business goals. This basically means that I spend all day thinking of new and innovative ways to improve the strategies of our client’s search marketing efforts and distill this information to my team to implement for our ever growing client base.

I directly manage a group of 8 managers with the whole client services team totalling 30 people. I am also responsible for overseeing new technology applications and ensuring that the latest industry trends are communicated throughout the business for adoption. In my spare time, I run my own websites to test new SEO and PPC approaches which I share with my colleagues once concluded.

Pride

  • Ran 100m in 11.7s  
  • Ran the London 2 Brighton 100k 
    …twice.

  • My family
    for moving from Germany to England in 1999 as my father is from Kent and adapting to English life so well.  It was tough at first but we pulled through.

Humour

It’s not efficient to think of jokes but here goes:

Kann ein Känguru höher als ein Haus springen?

Ja! Weil ein Haus nicht springen kann.

Proof

  • Traffic acquisition and keyword rankings for our clients
  • Adwords certified
    Google and Search Ninja.

  • ROI on PPC spend case studies
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Social Animal – “The course cleared the fog…..now I have a certain amount of clarity.”

Ricky Reina
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Highly recommended! Came for an SEO training session to take back info to share with the wider Pilgrims Hospices team, where I work. The Giant team is at the forefront of search and social – and they are warm and welcoming with it. Each course is full of tips and practical information with plenty of chance to ask questions and try out your skills. See you again soon guys!

Eleanor Sheath
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I recommend GIANT campus to everyone who would like to improve their knowledge about social media marketing. The training is very good and helped me enormously to understand how to market my own company in a better, more effective way. I will be signing up for more courses in the near future!

Julia Brendel